Multichannel & Social Media

We have utilised our digital platforms to maximise our reach and impact to consumers at a domestic level with consumers able to shop seamlessly across all channels. We believe this multichannel capability is a key differentiator for our business. We are very pleased to be entering the digital world of social media and keeping you the consumer in line with our latest offers and promotions.

By following us our Instagram and Facebook pages you will be able to see all our latest offers and promotions as they happen and keep up to date with new product line introductions. As one of our followers you will be offered tailor made promotions and instore offers only accessible via our social media channels.

Our digital and social media channels are important destinations for our customers with new and current products being uploaded daily and weekly via Facebook and Instagram also giving customers additional options to purchase in store as we enable access to the full product range on the website. Our multichannel capabilities also now include the ‘collect from Store’ option giving customers access to the full stock listing regardless of their location.

Market Position

The Handy Household Brand has been widely recognised for several years as the leading retailer in Sandbach, Cheshire. The store goes from strength to strength building on its reputation as a DIY, Hardware, and home interiors store. Established in 1995 the store has had to keep up with the leading market strategy and its competitors like for like.

We ensure that the Handy Household brand retains its dynamic appeal and forges a deep connection and rapport with its consumers through the continual investment in our physical store layout and product awareness, digital platforms, and marketing. We continually look to further elevate the market position of the Handy Household Brand and enhance the experience for the customer through the constant nurturing of branded supplier relationships, existing and new, which we can develop and exploit to ensure our overall product range remains both authentic and uniquely appealing within our store.

Our core business strength is DIY and Home Interiors presented in an omnichannel environment. Where we use private labels, we will seek to present them as complementary to third party brands giving us additional options in ranging and price architecture. We seek to build very strong market positions and we look to maintain these through a continuous and intensely analytical approach to understanding business performance. We update our brand line up regularly, endeavouring to be the partner of choice to as many brands as possible with as much exclusive product as possible.

You can follow us at Handy Household on social media by clicking on the Instagram or Facebook by icon at the bottom of this page.